Western Union

Art Director: Luis Fabrega.
Copywriter: Luis Fabrega.
Store Render: Analuisa Alvarado.

Featured on Creativity Online and endorsed by Luke Sullivan (author of Hey Whipple, Squeeze This.)

Description
Western Union is a communications company known for being a leader in global payment services.

Problem:
Western Union needs to offer more value to immigrants than just transferring money across the border.

Objective:
Help move Western Union into the 21st century by repurposing them to help immigrants achieve citizenship.