The Great Invisible

Client work produced for Participant Media (creators of An Inconvenient Truth and Food Inc.)

Featured on the One Club's Annual Student Exhibition in New York at Creative Week.

Awarded a Bronze ADDY for Poster Design and Gold SCADDY for Typography.

Art Director: Luis Fabrega.
Copywriter: Luis Fabrega.

Description
The Great Invisible documentary is a feature-length look at the global oil economy through the lens of characters that work in the oil and fishing industries on the Gulf Coast.

Problem:
Film festivals and consumers are not thrilled about The Great Invisible documentary.

Objective:
How to build awareness within the limited budgets common to independent studio releases.