Client work produced at The Richards Group for the U.S Hispanic market.
Principal Creative Director: Aldo Quevedo.
Creative Director: Miguel Moreno.
Senior Copywriter: Jaime Holcombe.
Copywriter: Luis Fabrega.
MetroPCS is a prepaid wireless service brand in the United States operated by T-Mobile US.
People are mad about how expensive AT&T bills are each month.
Introduce urban people who do not own cars MetroPCS new cellphone pre-paid plan.
COPY: Order one with everything. Data, calls and texts. $40, period.
COPY: If your cellphone bill gets you spicy[pissed off]. Switch to Metro. $40, period.
COPY: You have a point. You pay too much for your cellphone plan. Everything you want, $40, period.
COPY: Going up. Your data, calls and texts. Going Down. Your cellphone expenses. Everything you want, $40, period.
COPY: Non-stop data, calls and texts. Everything you want, $40, period.