MetroPCS

Client work produced at The Richards Group for the U.S Hispanic market.

Principal Creative Director: Aldo Quevedo.
Creative Director: Miguel Moreno.
Senior Copywriter: Jaime Holcombe.
Copywriter: Luis Fabrega.

Description
MetroPCS is a prepaid wireless service brand in the United States operated by T-Mobile US.

Problem:
People are mad about how expensive AT&T bills are each month.

Objective:
Introduce urban people who do not own cars MetroPCS new cellphone pre-paid plan.