Digicel

Client work produced at JWT Panama.

Creative Director: Luigi Lescure.
Copywriter: Luis Fabrega.

Description
Digicel is a mobile telecommunications operator in the Caribbean & Central America.

Problem
People think Digicel doesn’t have good coverage outside the city of Panama.

Objective:
Let people know Digicel has good coverage all over the country of Panama.

Solution:
Mention names of the funniest and strangest towns of Panama where Digicel has coverage on a nationwide radio campaign.