Client work produced at JWT Panama.
Creative Director: Luigi Lescure.
Copywriter: Luis Fabrega.
Digicel is a mobile telecommunications operator in the Caribbean & Central America.
People think Digicel doesn’t have good coverage outside the city of Panama.
Let people know Digicel has good coverage all over the country of Panama.
Mention names of the funniest and strangest towns of Panama where Digicel has coverage on a nationwide radio campaign.