Western Union

Western Union

Hispanics have become the nation’s largest minority, spending trillions of dollars every year. To keep up with this growth, Western Union needs to offer more value to immigrants than just transferring money across the border. Instead of focusing on just money transfers, what if Western Union began also to transfer people? To help people cross the border as new U.S. citizens. Western Union could have a bigger purpose, one of helping its customers become part of… “We, the people...”

Creative Director: Luis Fabrega Copywriter: Luis Fabrega Art Director: Luis Fabrega Video Editor: Luis Fabrega Store Renders: Ana Luisa Alvarado Voice Over: Jeffrey Shapiro

OUTCOME

Endorsed by Luke Sullivan

Featured on Creativity Online

Showcased on Behance Student Show

“This is the new Western Union. The Concierge to Citizenship.”

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